How COG Marketing Transformed Acorn Building’s Digital Presence

January 1, 2021

Case Study: How COG Marketing Transformed Acorn Building’s Digital Presence

Acorn Building is a Sydney-based construction company specialising in residential and commercial projects, delivering high-quality, reliable, and modern building solutions. With a focus on creating beautiful, functional spaces that clients love and building trust through every stage of a project, Acorn Building has been helping clients realise their vision since 2010.

As the company grew, it became clear that their digital presence did not fully reflect their expertise, craftsmanship, or the breadth of services offered. To maintain a competitive edge and attract new clients, Acorn Building partnered with COG Marketing to transform their online presence and marketing capabilities.

The Challenge

Before collaborating with COG Marketing, Acorn Building faced several challenges:

Their website did not fully showcase the range of residential and commercial services, from extensions, internal renovations, kitchen and bathroom renovations, unit refurbishments, to pergolas and garages, making it difficult for prospective clients to appreciate the company’s full capabilities.
The online brand identity lacked consistency and failed to communicate trust, professionalism, and attention to detail.
Digital marketing efforts were limited, resulting in fewer leads and reduced engagement with prospective clients across Sydney.
Website and email management were handled internally, causing inefficiencies and technical challenges.

Acorn Building required a modern, integrated digital solution to showcase their expertise, reinforce brand credibility, and attract new clients.

The Solution: COG Marketing’s All-In-One Services

COG Marketing partnered with Acorn Building to deliver a complete digital transformation, providing solutions across all aspects of their online and brand strategy:

Website Design and Development

COG Marketing developed a mobile-responsive, user-friendly website that clearly highlighted Acorn Building’s full suite of services. The website features completed projects, client testimonials, and a portfolio showcasing both residential and commercial builds. This allows prospective clients to easily explore the company’s craftsmanship and attention to detail.

Branding and Graphic Design

COG Marketing refined Acorn Building’s visual identity, creating a cohesive and professional brand across all digital platforms. Updated colours, typography, and graphics emphasise quality, trust, and long-term client relationships, reinforcing credibility at every touchpoint.

Digital Marketing Strategy

A targeted strategy improved online visibility for local construction searches such as “residential builders Sydney” and “home renovations Sydney.” Social media campaigns showcased completed projects, while email marketing nurtured leads and kept clients informed of ongoing services and updates.

Business Strategy and Consulting

COG Marketing aligned marketing initiatives with business objectives, using competitor analysis, client profiling, and long-term planning to position Acorn Building as a trusted leader in Sydney’s residential and commercial construction sector.

Website and Email Hosting

COG Marketing provided secure, high-performance hosting solutions, allowing the Acorn Building team to focus on delivering high-quality projects without technical distractions.

Promotional Materials

High-quality printed materials, including brochures, business cards, and project documentation, complemented the digital presence and reinforced Acorn Building’s professional brand.

Results and Future Plans

Since partnering with COG Marketing, Acorn Building has experienced:

Stronger brand consistency and credibility online
Increased lead generation and enquiries
Enhanced visibility for both residential and commercial projects

The new digital presence accurately reflects Acorn Building’s expertise, client-focused approach, and commitment to quality craftsmanship, helping attract more clients across Sydney.

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A New Digital Experience for our Clients

May 14, 2021

After several months of planning, we are excited to announce the launch of our new website! Our goal is to deliver a new browsing experience for our clients and partners to better engage with Acorn Building Solutions. Following our recent 10th birthday, we felt a refresh was in order to better showcase the breadth and depth of our projects, share design and building articles and provide access to our Buildertrend project management platform. Showcase our projects We are very proud of our work! Each project we undertake has the opportunity to develop the skills of our team and enables us to create unique solutions to achieve the required design. Our work spans from residential and commercial projects. This means we could be working on anything from a historic restoration or retail fit out to a knock down and rebuild or industrial warehouse. Having our website showcase our work not only helps clients choose us based on our results, it also highlights the quality work of our many tradespeople. From plumbers to electricians and plasterers, each can share in the success of the finished product which is a culmination of their skills under the direction and oversight of Acorn. Share design and building articles There is certainly no shortage of interest in the online community for exploring design ideas and the ingenuity that goes behind creating an amazingly beautiful and functional space. Sharing our designs and methods provides our clients with confidence we have the imagination, experience and the know-how to tackle any new project. Access Buildertrend Acorn Building has invested in Buildertrend, an online project management portal containing progress updates, photos and two-way communication between the client and Acorn, so there is a real-time reference point for everything going on in the project. Buildertrend is available as a mobile app or web portal. As an Acorn Building client you can be certain to always have access to Buildertrend via our new website for the lifetime of your project.

Acorn Building Solutions Turns 10!

November 30, 2020

We are extremely pleased and proud to announce and celebrate our 10 th birthday at Acorn Building Solutions. Happy Birthday to us! Creating beautiful and functional space people love. That has been the philosophy behind Acorn Building from the very beginning. When Colin and Clare decided to go it alone in Sydney after 15 years of building industry experience, they had a firm belief – to provide a reliable and high-quality finish along with excellent client communication would be a recipe for success in their own business. This belief has borne fruit and Acorn Building has had the opportunity to transform many homes and commercial spaces into beautiful, functional and desirable spaces. We love seeing our clients walking into their new home with a sense of wonderment and imagining all the many memories that will be created in their new dream home. Acorn Building remains a small but dedicated team with a wide network of tradespeople and suppliers who we rely on to deliver a successful project. We would like to thank everyone we work with on site and behind the scenes. We value the relationships we’ve built, and we look forward to another successful 10 years working together. As part of our 10-year celebrations we had a prize giveaway for our followers on Facebook. We are pleased to announce that Christine Morris was the winner of a 4kg Christmas ham from Stapletons, Gymea and an Acorn Building branded stainless steel designer drink bottle from the awesome team at Honuadrink. Ten years is a major milestone and worthy of a celebration. But you can be sure we will be back on the tools tomorrow, delivering exceptional outcomes for our clients.